THE Labour party has imported an American public relations expert to mastermind its election campaign.
The Conservatives have an Australian of the same profession for the same purpose.
An American friend sent me an article attributed to James Carville, who was reckoned to have played a large part in Bill Clinton's successful campaign.
It certainly gave an insight into the way these manipulators work.
What do party insiders think of their supporters?
''Ideologies aren't all that important. What's important is psychology.
''The Democratic constituency is just like a herd of cows.
''All you have to do is lay out enough silage and they come running.
''That's why I became an operative working with Democrats.
''With Democrats all you have to do is make a lot of noise, lay out the hay and be ready to use the old cattle prod in case a few want to bolt the herd.
''Eighty per cent of the people who call themselves Democrats don't have a clue as to political reality.
''What amazes me is that you could take a group of people who are hard workers and convince them that they should support social programmes that were the exact opposite of their own personal convictions.
''Put a little fear here and there and you can get people to vote anyway you want.
''The voter is basically dumb and lazy.
''The reason I became a Democratic operative instead of a Republican was because there were more Democrats that didn't have a clue than there were Republicans.
''Truth is relative.
''Truth is what you can make the voter believe is the truth.
''If you are smart enough, truth is what you make the voter think it is.
''That's why I'm a Democrat. I can make the Democratic voters think whatever I want them to."
So remember what the parties really think of you, when you watch those party political broadcasts and cast your vote!
