STEVE McClaren believes the players are producing the kind of football that will attract Derby County supporters back to the iPro Stadium.
Five consecutive victories and goals galore – 14 in those five matches – have propelled the Rams to fourth in the Championship.
They have lost only one of 10 games since McClaren was appointed head coach and there is a buzz around the club.
"That was our goal when we came in – we want the fans to come back here," McClaren said.
"We want them to fill the stadium and we have to produce the kind of football that attracts them. The players have done that."
Derby's average attendance is 23,910, the third best in the Championship behind Brighton & Hove Albion (26,767) and Leeds United (25,511), although they have already entertained Leeds, Sheffield Wednesday and Leicester City who, along with Nottingham Forest, bring the largest away followings.
Wednesday brought 3,715 fans, Leeds 3,697 and Leicester 2,794.
Derby's average home gate last season was 23,228.
Attendances are likely to rise should Derby maintain their impressive results.
"The fans have been magnificent and I think they appreciate how we are trying to play," McClaren added.
"We are trying to play football. That is the way forward for this group – play football.
"For me, the most important thing is the Derby public. They've got to keep coming back and fill this stadium.
"That was our goal at the beginning and we are starting to build up momentum to achieve that but we also have to keep our feet on the ground in the dressing room, because there is a long way to go."
First-team coach Paul Simpson feels there is a positive vibe around the place.
"I think fans have liked the way we have tried to pass the ball and the way we have tried to play," Simpson said.
"We are still scoring goals and we have tightened things up defensively.
"We have ignited the support again.
"They have been magnificent from the first day we have been in and we are getting back to what we experienced when we had those last couple of years at the Baseball Ground and first year in the Premier League at Pride Park. We are getting that feeling back.
"There is a real positive vibe but that comes with winning games and it can change very, very quickly. We haven't achieved anything long-term."
