EREWASH Borough Council has pledged to remove dog mess the same day – as long as it is reported before 4pm.
Councillors agreed to commit an extra £25,000 to improve the response times to clean-up dog mess on public land that has been reported by residents.
The move is part of the council's wider campaign to tackle litter and to crackdown on dog owners who fail to clean up after their pets.
The changes mean that fouling reported by 2pm on a weekday will be removed by 4pm that day, while mess reported after 2pm will be cleared the following day.
Dog mess reported on Bank Holidays and weekends will be cleaned up by 4pm the next day.
Councillor Barbara Harrison, Erewash Borough Council's Lead Member for Environment, said: "These new response targets show residents that we remain committed to keeping our borough clean and that we will not tolerate litter of any kind.
"We have listened to the comments people have made to us as councillors and what they have asked for through our community forums – and cleaning up dog mess is clearly a high priority.
"If you know who is responsible for fouling in your area please let us know. It is not right that thousands of pounds of your money should have to be used to clear up after those who are too lazy to do it themselves."
Residents wanting to report a dog fouling incident can ring the council on 0115 907 2244 and the new response times will be in place from Monday 1 September.