A FLORIST from Derby is to appear in a Morrisons advert that will be featured on ITV's Saturday Night Takeaway this weekend.
Kokob Girmay Gerenciel will encourage viewers to tweet in their answer to a conundrum question that she will present during the programme, hosted by Ant & Dec.
The 28-year-old, who works at Flower World, in Sinfin Lane, will appear on TV screens before and after an advert break to pose the challenge and reveal the answer.
Kokob said: "It was great to be chosen to star in a national TV campaign, especially one that was so much fun to film.
"It's the first time anyone in my family has done anything like being on television, so everyone is really proud of me."
Morrisons took over Flower World in 2011 and that has led to Kokob being chosen for the supermarket chain's latest advertising campaign, which promotes its fresh food offer and flower range – called Market Street.
Kokob said: "I really enjoy my job as I get to make beautiful bouquets for my customers. We work hard to be the best at what we do and it's great to show off what Morrisons has to offer to millions of people."
The store chain extended its brand endorsement partnership with Ant & Dec earlier this year.
The Geordie duo became the faces of the supermarket at the beginning of last year when they starred as fishermen in the chain's advertising campaign.
The connection led to their ITV show being sponsored by the store group.
Jennifer England, head of advertising at Morrisons, said: "Having our very own colleagues star in the adverts is a great way to highlight Morrisons Market Street as a destination for fresh value in a fun and engaging way.
"It's something the whole country can get involved in."
Kokob's TV appearance will be aired in Saturday's episode, which starts at 7pm.
