A SHOPPER has spoken of his disgust after weighing at pack of £1 bananas from Asda at one of its self-service checkouts - and finding it was worth half the amount.
National reports say Alan Hudson was shopping at his local supermarket in Boldon, Tyne and Wear, when he made the discovery.
The 52-year-old said his experiment showed the fruit would cost 54p when weighed and then posted a video clip online of the weigh-in, where it was viewed more than two million times.
Mr Hudson said: It's disgusting really. There are millions of people living on the poverty line, trying to reduce the cost of their shopping as much as possible and looking out for bargains."
Asda has since reassured customers there was a reason for the fruit costing more when packaged.
A spokesman said: "The majority of bananas we sell are loose, which require a little bit of ripening at home and are price locked at 68p per kilo.
'Our pre-packed bananas are stored for a little longer and have already been ripened so they're perfect to eat as soon as you've bought them, they are then pre-packed by hand, which is why they're slightly more expensive."
