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Intu Derby shoppers to be 'transported' to exotic parts in Virgin Holidays promotion

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Visitors to the Intu Derby shopping centre will this week be invited to "try on" a holiday as a part of a promotion by Virgin Holidays. On Thursday, shoppers will be invited to immerse themselves in three locations – Barbados, Cancun (Mexico) and Walt Disney World (Florida) by dressing up and then being bombarded by the sights, smells, tastes and sounds of that particular resort. They will be then invited to take "selfies". Lee Haslett, director of sales trading at Virgin Holidays, said: "We're always looking for new and innovative ways to engage with our customers, and these changing rooms with a difference certainly do that."

Intu Derby shoppers to be 'transported' to exotic parts in Virgin Holidays promotion


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