A RALLYING call has been issued to Derby businesses to do more to help some of the city's most disadvantaged young people get on the career ladder.
At the Marketing Derby Annual Business Event, which was attended by 500 business leaders, companies were asked to help troubled youngsters break the cycle of underachievement and get on the path to gainful employment.
At the event, at Derby Theatre yesterday, Marketing Derby announced its Bondholder Future Talent Fund. Its aim is to attract financial contributions from firms to support an organisation based in Allenton called Enthusiasm, as well as a project to improve computer skills in schools.
Enthusiasm, which has been operating for more than 20 years, helps young people who are referred to it after being expelled from pupil referral units. It provides mentors to work with individuals, who challenge their behaviour while helping them learn important life skills that will help them secure a job.
The idea behind the scheme, which will be formally launched on March 19, has come about following discussions between a group of Marketing Derby bondholders.
The scheme is being supported by Foundation Derbyshire, which has agreed to match every £1 donated to the fund.
Sharon Sewell, head of business development at Enthusiasm, said: "I want to thank the bondholders and everyone who is supporting this initiative.
"We aim to use the money to help some of the city's most disadvantaged young people – people who do not have access to the same life choices as others. We want to help them excel and succeed. It is about unlocking their hidden potential."
Closer working between the worlds of business and education was a theme that ran through the event, which also looked back on Derby's achievements in 2014 –and showcased the developments that are set to happen this year.
One of the keynote speakers was Liz Fothergill, president of East Midlands Chamber of Commerce.
Mrs Fothergill, who is also chairman of Derby-based Pennine Healthcare, said: "We are a can-do city. We can take on any challenge. My dream is that all our young school-leavers share in the city's success.
"But there are still too many that fall through the net. They have a lack of aspiration, self-esteem and self-confidence. Businesses can do more to help them by mentoring them, allowing them to shadow them, by offering proper work experience places."
At the same event, the audience heard that, in partnership with busi nesses and Derby City Council, Marketing Derby helped attract more than 700 jobs to Derby last year, including firms such as Florida Turbine Technologies and EPM Technology.
Marketing Derby also revealed it was moving offices to a city centre location. For the past five years, it has been accommodated by law firm Geldards, on Pride Park, but in the next few weeks it will move to the newly refurbished former magistrates' court in Full Street, now named Riverside Chambers.
John Forkin, managing director of Marketing Derby, who hosted the event, said: "We are committed to creating a vibrant city. Key to this is the city centre and that is where we are moving to.
"We've had five happy years at Geldards and we would like to thank them for their hospitality."
Marketing Derby is a public/private sector-backed organisation that was set up to attract and support investment into Derby.
Led by managing director John Forkin, it was founded in 2007.
Mr Forkin's team helps woo potential investors to put their money into Derby and relocate here.
Not long after it started, Marketing Derby launched its Bondholder Scheme, which invited companies to "buy into" Derby's push to attract investment.
It sees companies and other organisations make a financial contribution to Marketing Derby's activities in exchange for access to key networking events and marketing materials.
Today, it has more than 200 bondholders.
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