THE Only Way Is Essex star Amy Childs is swapping the south-east county for Derby as she opens a pop-up boutique in the city this weekend.
The TV celebrity will be at Intu Derby from tomorrow until Sunday to showcase her latest clothing collection.
And TOWIE fans will also be given the opportunity to meet the star throughout the event.
Amy, 24, said: "I love having my collection online but it's so great to take it on the road.
"Not everyone can come to the boutique and have the shopping experience so I thought it would be great to travel round and bring some amazing savings and discounts to you.
"I also love going to meet my fans – they're amazing and so special to me."
Amy first shot to fame after appearing on The Only Way is Essex – a semi-reality TV which follows the lives of people living in Essex. She appeared in the first two series of the show, which won a BAFTA award in 2011.
The star, who is a qualified beautician, has her own beauty salon in Essex, as well as a clothing boutique – selling beachwear and her own clothing line.
And, from tomorrow, she will be opening a pop-up shop in Derby selling dresses from her own collection.
She will be at Intu Derby tomorrow from 1pm to 4pm and from 10am to 4pm on Saturday and Sunday.
Amy said: "I have lots of my summer dresses as well as dresses from my favourite brand Key fashion.
"I also have all my Amy products and my perfume which I'm bringing especially for Derby – all discounted and up to 50% off."
Amy, who was born in East London and grew up in Brentwood in Essex – where she still lives – said this would be the first time she had been to Derby.
"I'm really excited to see what Derby has to offer and see everyone at Intu Derby," she said. "I might even have a cheeky shop afterwards so keep your eye out!"
Tania Vesty, marketing manager at Intu Derby, added: "We are absolutely thrilled that Amy Childs is visiting the centre.
"Amy's appearance here is already a big talking point among shoppers and is creating a lot of excitement.
"She's one of the most well-known characters to come from TOWIE and we're sure lots of shoppers will turn up tomorrow to meet her."
